He started his career in golf in 1991 at Odyssey Golf being one of the 1st inside sales reps. From there he worked at several top golf courses such as Rancho Santa Fe Golf Club, La Costa Resort and Spa and Torrey Pines. Torrey Pines is where Doug first started working with junior golfers and realized his passion was to get youth excited about playing golf. He founded the Encinitas Ranch Junior Golf Program in 1998 and quickly grew it to have over 500 members, with classes, activities and events on a regular basis. He made each junior feel at home and made the ranch a cool place for kids to hang out. In 2004 Doug received the PGA Youth Leader of the year award and has been coaching High School Boys and Girls Varsity Golf for 12 years.
In 1993 Doug met Carl Welty one of the worlds most accomplished golf instructors. Carl opened the 1st golf school west of the Mississippi in the early 80’s at La Costa and was the 1st to use video in golf instruction.
Carl is now one of the Master Lead Instructors for the Jim McLean Golf Schools and is Jim’s personal instructor. Carl has been Doug’s mentor and friend since 1993 and they have spent countless hours together studying the different golf swings of the top players through out the history of golf. Doug also in 1992 met Hajime Matsuyama that has also been a mentor for him. Hajime is not only a very successful businessman in Japan but also an accomplished amateur golfer. Doug has learned a lot from the Japanese in the way of business ethics, honor and communication.
Doug also founded a golf life style apparel brand PAHR Fairway Essentials in 1998 and is currently launching a new brand 18 GREENS. He has had the opportunity to be in the heart of the golf mecca of the world. This has given him front row seats and the chance to study the changing market. Doug believes in grass roots “gorilla” marketing and building a brand that shows the “Cali” fun in the sun lifestyle. He has spent a lot of time in Asia building relationships in the golf industry also with factories and studying the various cultures. His passion is two fold: to create a leading global golf lifestyle apparel brand that caters to the stylish, savvy, young and young at heart individuals of the world and also to help continue to grow the game of golf through mentoring, coaching and instructing juniors and adults.
